Dynamedia Blog

2nd Annual Reeves Charity Polo Classic

cgannon — Wed, 24 Apr 2013 19:20:30 +0000

DynaMedia is a proud sponsor of the Reeves Charity Polo Classic hosted here in Tampa Bay, FL.

In only its second year, the Reeves Charity Polo Classic has already made its mark as one of the finest must-attend events in Tampa Bay.

This year’s event was emceed by the beautiful Lauren Thompson – model and host of TV’s Golf Channel – and also featured celebrity player John Walsh, highly respected front man of TV’s “America’s Most Wanted.”

Attendance was well over 800 people, up from 500 in its inaugural year, and with a plethora of fine auction items, fun raffles, breathtakingly patriotic opening ceremonies and fine polo matches, this was definitely an event not not to miss.

Thank you to everyone who worked so hard on the polo committee, players, Reeves Import Motorcars, all of the sponsors, DI Polo Grounds, Lauren Thompson, John Walsh and everyone who attended – together you have earned more than $83,000 to help the Children’s Cancer Center, Wheels of Success, Starting Right Now, and the Center for Missing Children.

DynaMedia was proud to provide the Charity Polo Classic with web videos, youtube videos, radio production, graphic design, and much more.

A special thank you to the Charity Polo Classic Planning Committee:

Chris Gannon
Erin McKinnon
Kelly Ross
Patrick Moraites
Jennifer Versaggi
Andrea Penton
Tina Hunter-Greene
George Mantzaris

Will Facebook’s Social Graph be a Success?

Erin — Thu, 24 Jan 2013 00:07:56 +0000

Recently Mark Zuckerberg, CEO of Facebook, Inc., announced Facebook’s addition of the feature “graph search”. In the world of social media there are always opportunities for improvement, Facebook is great for many things but lacks in its search features. Social graph will allow users to search for certain items within the social network.

Shortly after its announcement, critics were already criticizing graph search, they claim it is good in theory but not executable. The Washington Post came out with an article disagreeing. Post writer, Hayley Tsukayama, wrote the article, “Reasons to use Facebook Graph Search”, in the article she lists 6 uses for the feature that she considers will benefit Facebook users. The reasons include: restaurant searches, job searches, and even to find out who is single and looking for a Friday night date.

Other than whether it will prove itself, the main concern with this new feature is the privacy of Facebook’s current users. Zuckerberg has already spoken on the matter and claims there is nothing to worry about. Ken Yeung, writer for The Next Web, wrote “Zuckerburg made it clear that this isn’t a Web search service, and that user privacy has been taken into concern. Graph search is designed to take a precise query and deliver an answer.”

To read this article visit: http://thenextweb.com/facebook/2013/01/15/facebook-introduces-graph-search/

Over all there are mixed feelings about graph search, it was just announced and is still being tested by the Facebook team as well as some of its users. If executed the way Zuckerberg hopes, Social Graph will give Facebook a competitive advantage and only better their current search options.

Below is a video explaining further the concept of Social Graph through examples:

Facebook Graph is in Beta: Is this Facebooks answer to Recruiters?

Why having a Call to Action (CTA) is important in your Marketing Strategy

Erin — Thu, 17 Jan 2013 20:37:38 +0000

A call to action in marketing is considered to be a single yet focused command to your audience. It is that connection that is established between the viewer or reader that is able to convert them from a user into a lead and then on into a customer. A call to action has the ability to transform the simple awareness within the business to a point of sale. For example a call to action on a cosmetic website would direct the customers attention to the corner where there is an ad posted where the customer can click and possibly purchase the product described on the page or something similar.

Having a call to action whether it be on a website, television ad or magazine page instructs the consumer on what to do next. “Buy Now!!” “Click Here!” and “Call for more information” are all familiar CTA’s we have come across while looking at an advertisement. Although meant to be far from complicated a good call to action should include a few functions to ensure proficient execution. We already discussed the fact that it is designed to instruct and clarify with the consumer on what to do next but it also must be able to capture peoples attention; If it isn’t catching their attention then they will not be interested and simply wont think twice about what information you are selling or providing them with. Consistency!! Your CTA must be consistent with your brand and your personal value. Let your call to action not only instruct the consumer on what to do next but to actually build a relationship which then on can lead to major sales.

Remember having a call to action is important to solicit the sale, capture the lead and nurture the relations. If you’re still unsure of how to create CTA’s try reading 14 Real-Life Examples of CTA Copy YOU Should Copy by Hubspot or you can always CALL THE DYNA GANG to help you out!

A Picture Speaks Louder than Words: Image Strategy for Social Media

Erin — Tue, 15 Jan 2013 19:24:04 +0000

A Picture Speaks Louder than Words: Image Strategy for Social Media

In 2012 Facebook revolutionized social media when they bought Instagram, posting pictures along with statuses boomed. Many social media experts actually claim that images takes social media to a whole new level. “2012 was definitely the year of social media — but it was also the year of visual social media. If you’re looking to ramp up Facebook engagement on your Page, there’s only one place to start: with your visual strategy.” Blogger Amy Porterfield said, in her article 5 Killer Image Strategies to Skyrocket Your Facebook Engagement.

Now it is one thing to just post a picture on your page, but using that picture to your advantage is another thing. The article Better Social Media: Show Don’t Tell, on INC.com showcases a book author who specializes in social media. David Lee King wrote face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections, in the article blogger Marla Tabaka shares 5 tips from King on improving or starting your image strategy and building better relationships through social media. The article states that the most successful image strategy is pictures of your product, pictures of your staff, and using “helpful” photos.

The picture above is linked to a 6 minute video on social media and how fast it is evolving, it shares statistics on how many people get their information from social media websites and rely on information from those sites before purchasing a product.

Image strategy on social media is a new way to showcase products and bond with customers on a more personal level. Whether you are trying to sell something or just create traffic for your site, images have been proven to help. Dynamedia of America’s creative team can create and design dynamic, eye catching images and advertisements as well as a Social Media Strategy for your company. Contact us today to learn how we can Provoke, Compel and Deliver for your brand!

What makes a marketing campaign remarkable?

Erin — Thu, 10 Jan 2013 18:39:54 +0000

Being the self-proclaimed marketing geek that I am, when HubSpot debuted their list of “The Top 10 Most Remarkable Marketing Campaigns EVER”, I was immediately intrigued. While the list was loading I began to wonder if I was going to agree with HubSpot’s definition of a remarkable marketing campaign. When I think of remarkable marketing campaigns, I think of brands like Geico, Progressive and Doritos. I would love to pick the brains of their creative teams. I digress.

I was pleasantly surprised when I read HubSpot’s list because not only did they list the campaigns, they also stated their reasoning behind the decision to place the campaigns on the list. The campaigns in their list broke the boring mold of “traditional marketing” making them truly remarkable. Below are some tips that I found interesting when brainstorming a new marketing campaign.

• Use a simple call-to-action.

• Don’t be afraid to push the envelope.

• Experiment with non-traditional marketing channels.

• Remember that no brand is too small to make a giant, remarkable splash.

• Blaze your own trail.

• It doesn’t have to cost a fortune to be remarkable.

Along with these tips from HubSpot, remember that a great Ad Agency (like Dynamedia of America) can take your marketing ideas to another level. If you want more information on how Dynamedia of America can make your brand remarkable, contact us today!

How to build a High Traffic Blog

Chris — Thu, 03 Jan 2013 16:34:19 +0000

How to build a high traffic blog

You needs lots of it: A high traffic blog has more content than you probably think. Those big name bloggers have thousands of blog posts and that’s what it takes to get those huge traffic numbers. Your content must be unique and packed with information and if you can present it in a way that engages your audience, so much the better.

You need to do keyword research: You can sit down and just start blogging if you want to but you’ll only bring in the traffic if you’re using the same words they’re using when they’re looking for information. Keyword research is crucial, and not just the top level keywords, either. If you’re going to provide thousands of blog posts you’re going to need to dig deeper and find those long-tail keywords that pull in more traffic.

You need a variety: Most bloggers create content in the form of text-based articles but they also realize that readers want a little variety. Nobody likes to sit down and read a dry, boring encyclopedia. Eventually they’ll get bored. Mix up your content with a weekly video tutorial or hire an artist on Fiverr to draw cartoons or infographics for your blog. Your goal is to provide information but you also need to engage your readers so they keep coming back – and bring their friends.

Internal Linking Structure

Start with pillar posts: Building a solid internal linking structure is important, both for your search engine rankings and as a way to keep readers on your blog. High traffic blogs focus on building pillar posts – strong articles packed with information that form the foundation of your blog. Then, pull individual keywords and points from those pillar posts and create additional content that links back to the pillar. These links provide a path for the search engines to crawl and lead your readers to the information they’re looking for.

Two clicks from the homepage: Ranking higher with the search engines means your links appear higher on the index, which leads to more traffic. And one of the things the search engines look for is that internal linking structure. The easier it is for the crawlers to navigate your blog and access all of your content, the higher you’ll rank. Since the crawlers and your visitors typically start with your homepage, try to make sure that every post is no more than two clicks away. Highlight the links to all your pillar pages by creating text links in your sidebar. Now, the visitor starts on your homepage and in one click they’re on a pillar post. From there, if you’ve linked all of your relevant content to that post, they only have one more click to find your deeper content.

Encourage Engagement

Calls to action: Always have a goal for your readers in mind when you write your posts. For example, if today your goal is to get more people to subscribe to your newsletter, then work that call to action into your post. Your visitors aren’t mind readers but if you tell them exactly what you want them to do you’ll be surprised how many do it. Always plan to include a call to action that brings in more traffic. And TELL, don’t ask. “Before you leave, click here to share this article.” “Join my newsletter today.” And don’t forget the most important – “Subscribe to my RSS feed for instant email updates every time I post!”

Connect and socialize: Ask questions in your posts and encourage your readers to leave a comment to answer. And when they do, jump in there and connect. Find out which social networks your readers are using and join in the conversation there, too. Use calls to action to encourage your visitors to share your content or leave comments. Remember, not everyone is as comfortable with the Internet as you are and a lot of people don’t even think about sharing or commenting. But they will if you remind them.

What do you think? Let me know in the comments below!

Source: http://dukeo.com/how-to-build-a-high-traffic-blog/

Contact DynaMedia of America, a Tampa based advertising agency to help with any of your marketing initiatives. (800) 875-7851 or send us an email

Media Spotlight Seen as a Blessing, or a Curse, in a Grieving Town

Erin — Mon, 17 Dec 2012 21:07:15 +0000

By PETER APPLEBOME and BRIAN STELTER

Published NY Times: December 16, 2012

NEWTOWN, Conn. — Wolf Blitzer understands that his presence here is not appreciated by some local people, who wish that the TV satellite trucks, and the reporters who have taken over the local Starbucks, would go away and leave them to ache, grieve and mourn in peace.

But he also knows that the massacre at Sandy Hook Elementary School ranks with the national tragedies he has covered: Oklahoma City, Sept. 11, Virginia Tech. So for now the most intimate and heartbreaking of catastrophes and the insatiable, unwieldy beast of global news media are locked in an awkward union in a bucolic New England town that never expected to encounter either.

Mr. Blitzer, the longtime CNN anchor, said the few exhortations to go home he had heard while working here had been far outnumbered by comments from people who thank him for telling Newtown’s story sensitively and who want the world to know what happened here. Still, he said, Newtown is providing a particularly vivid laboratory of how the media report this kind of tragedy.

“If you have people bringing dolls or flowers to makeshift memorials and they’re crying, that’s a powerful image, it’s part of this story, it’s part of our history right now, and we have to deal with it,” he said on Sunday.

This town, of course, has been transformed by unimaginable tragedy. But in a more mundane and presumably transitory way, Newtown and particularly the small community of Sandy Hook have also been transformed by those coming to report on it, a news media presence that has clogged quiet roads, established glowing encampments of lights and cameras, and showed up in force at church services and public memorials.

Nearly every newscast on CNN since Friday night has been broadcast from Newtown. The same has been true for nearly every network television morning and evening newscast. Coverage of other events has been minimized if not scrapped entirely, at least for a few days — sometimes with breathlessly inaccurate results about the massacre. On Friday, there was a succession of reports about the shooting and the gunman that turned out to be wrong: reports about the gunman’s name, about his mother’s occupation, about how he got into the building.

The confusion continued into Saturday when NBC broadcast an exclusive report that the gunman had an altercation with four staff members at the school the day before the shootings, according to state and federal officials. A revised account played down the possibility of an altercation.

Reporters like NBC News’s justice correspondent, Pete Williams, tried to be transparent about the fact that many initial details about the shooting came from anonymous and occasionally contradictory sources.

When Adam Lanza’s brother Ryan’s name circulated widely as the gunman’s name on Friday afternoon, he said “we are being told the name Ryan,” but cautioned that “at the end of the day that name might be wrong.”

Despite the errors, Al Tompkins, a senior faculty member at the Poynter Institute, the nonprofit journalism organization, said he was “touched and impressed by the nonstop coverage so far.” He said he had not seen any children interviewed without a parent nearby.

Some news organizations said they had specific rules about such interviews. A spokeswoman for CBS News said that its policy “is not to interview children under the age of 18 before getting permission from a parent.”

While police officials have asked — at times almost begged — the news media to respect the privacy of families that have lost a loved one, reporters and bookers do have to ask. Thus the sight of big-name anchors going door to door this weekend, seeking interviews. They said they know when no means no.

“We are always extremely sensitive to the feelings and the wishes of loved ones,” said Tom Cibrowski, the executive producer of ABC’s “Good Morning America.” But, he added, “There is a time when some do choose to honor their child or the victim, and we can provide a forum.”

Most moving, perhaps, was the eloquent tribute that Robbie Parker paid Saturday in front of TV cameras to his dead 6-year-old daughter, Emilie Alice. Nonetheless, in Newtown, a police officer has been assigned to keep unwelcome visitors away at the homes of the families of each of the dead children.

Some here have had gripes about individual reporters pushing cameras and microphones into the faces of unwilling residents, particularly those leaving the firehouse in grief on Friday after receiving news about what happened at the school.

Still, Michael Burton, the second assistant chief at the firehouse, who said he witnessed some intrusive reporters, also said the coverage has been a blessing beyond sharing the town’s grief.

A fire department in Texas, learning of the Christmas tree sale at his firehouse, bought the two trees that became the center of a memorial at the bridge leading up to the school. Someone in North Carolina bought another 26, one for each of the slain children and school personnel, all now adorned in a green tribute leading up to the school.

“If not for the media coverage, none of that would have happened,” he said.

On Sunday morning, Eric Mueller, an art teacher at a private school in New Haven, began hammering 27 wooden angels that he and eight friends had constructed into the ground in front of his house in Newtown. Within minutes, he was joined by more than a dozen reporters and photographers. “My wife said, ‘Whatever you do, don’t talk to the press,’ ” he said.

He said his gesture was for the residents of Newtown, not for the world. But he said he had no problem with the news media descending on the town.

“I’m fine with it right now. I’ll go back in the house and be done with it and let the angels speak for themselves.”

Peter Applebome reported from Newtown, Conn., and Brian Stelter from New York.

Best Advertising Campaigns of All Time

Erin — Wed, 14 Nov 2012 22:38:35 +0000

Find out the best advertising campaigns, slogans, and avoided advertising campaign errors of all time in this infographic. Ever wonder what the average cost of a Superbowl ad is, or the average internet advertising revenue? You’ll find out in this infographic below.

Top 10 Ad Campaigns

1. Volkswagen, “Think Small”, 1959
2. Coca-Cola, “The pause that refreshes”, 1929
3. Marlboro, The Marlboro Man, 1955
4. Nike, “Just Do It”, 1988
5. McDonald’s, “You deserve a break today”, 1971
6. DeBeers, “A diamond is forever”, 1948
7. Absolut Vodka, The Absolut Bottle, 1981
8. Miller Lite, “Tastes great, less filling”, 1974
9. Clairol, “Does she…or doesn’t she?”, 1957
10. Avis, “We try harder”, 1963Top 10 Slogans
1. Just Do It – Nike
2. “Got Milk?” – National Dairy Council
3. “Think Different” – Apple
4. “This Bud’s for you” – Budweiser
5. “Reach out and touch someone” – AT&T
6. “Where’s the beef?” – Wendy’s
7. “A mind is a terrible thing to waste” – United Negro College Fund
8. “Let your fingers do the walking” – Yellow Pages
9. “ A diamond is forever” – DeBeers
10. “They’re Grrrrreat!” – Frosted Flakes

Advertisement Situations:

Making the Best out of a Bad Situation:

Las Vegas’ “What Happens Here, Stays Here” -
Las Vegas failed at promoting themselves as a family destination, so in 2003 is promoted its ‘Sin City’ name through this edgy campaign.

Product Placement:

Reese’s Pieces in E.T. -

M&M’s rejected the opportunity to appear in this classic movie – what a mistake! Time magazine reported in 1982 that Reese’s Pieces sales rose 65 percent in the months after the movie’s release. Even though the movie never mentioned the name of the product, showing the distinct orange package was enough to boost sales.

Best Video Ad:

Apple’s “Get a Mac” -
Launched in 2006, Apple’s “Get a Mac” campaign took a stab at their competition…PCs. Every ad says, ‘Don’t be this guy…You don’t want to be the PC.” Apple’s market share grew by 42 percent preceding these punitive commercials.

Best Slogan:

“Got Milk” -

This campaign was a success from its simplicity and straightforwardness. It is such a versatile tagline that left the door open for options in further advertising like celebrity milk mustaches. After this campaign, the U.S. saw the first rise in milk sales in 10 years.

Truth in a Crisis:

Tylenol -

Extra Strength Tylenol was linked to seven deaths in the Chicago area in 1982, and parent company Johnson & Johnson faced a huge crisis. Instead of avoiding the mistake, Johnson & Johnson told people that if they had a bottle of Tylenol, bring it in for replacement.

Best Use of Social Networking Targeting Audiences:

“High School Musical” -

This teen movie teamed up with MySpace in what TV Guide called the social network’s largest campaign, the promotion included a contest where fans showed school spirit by completing tasks such as uploading videos, changing profile skins and texting votes for their school.

Best Celebrity Spokesperson:

William Shatner, Priceline -

Shatner started touting Priceline.com’s discount travel platform in 1997. Through a savvy reinvention of itself, Priceline thrived with Shatner’s campy James Bond gone-wrong public persona.

Best Logo:

Nike Swoosh -

Nike paid $35 to Portland State University graphic design student Carolyn Davidson for the Swoosh in the early 70s. It worked because it is open for Nike to use in any campaign they want and it’s so simple that it can be seen and used at any distance.
Via: CollegeOnline.org

DVR time shift usage on TV vs. Cable

Chris — Tue, 07 Aug 2012 18:28:57 +0000

Discovery Communications reports that a study it recently completed indicates that the skipping of advertisements on broadcast and cable television is not increasing as the penetration of DVR’s accelerates.

Nielsen has said that 43% of US households now have DVRs, up from 40% in 2011. In the same period, time-shifted viewing of cable programs increased from 11% to 14% and of broadcast shows from 24% to 30%. The natural conclusion from those statistics would be that ad retention–which Discovery defines as the percentage of commercials viewed within a program both live and within three days of recording–would decline, but in fact it has changed very little. “Surprisingly, the top four broadcast nets’ overall average commercial retention has barely changed since last year. ABC, CBS, FOX & NBC have seen commercial retention remain the same, even as time-shifted viewing for these networks grew five points to an all-time high of 30% in 2012,” says Rob Bienes of Discovery Communications’ Ad Sales Research. Ad retention on those nets ranges from 83% for ABC to 86% for Fox and CBS. NBC’s ad retention is 85%. Over the last year, CBS’ retention has actually ticked up 1%, while the others were off by just 1%. Bienes attributes the ad retention for the broadcast networks to the uptick in viewership on demand, where spot skipping is disabled. Others have suggested that later adopters of the DVR technology are the least likely to use the additional features of the device, like fast forward. Cable networks have also seen little change in their ad retention, with a few exceptions. For instance, AMC, which has developed more DVR-worthy programs in the last few years, has seen its retention drop from 88% to 83%. And ABC Family’s commercial retention dropped a bit to 86% because of increased recording to shows like Pretty Little Liars. Bienes says that the DVR is a double-edged sword for broadcast and cable networks alike, “bringing an upside audience potential, but leading to reduced commercial retention.”

But there are programming choices that see much less time-shifted viewing and therefore more commercial retention. For instance, 93% of viewers watch cable news networks live and 94% watch sports as its being telecast. And there are cable networks that have a lower instance of time-shifted and more live viewing, like TNT and TBS. Bravo and MTV both have high time-shifted viewing and low ad retention, below 80%, according to Discovery.

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Check out some of DynaMedia’s TV & Radio Automotive Production by clicking here: Automotive Creative!

Contact us for information on how DynaMedia can help grow your business.

Memorial Day Weekend Automotive Sales #’s

Chris — Tue, 29 May 2012 20:37:33 +0000

Great news for many of DynaMedia of America’s Automotive clients:

Overall Memorial day Weekend Automotive sales for both new and used best since 2006. Could well carry through the week.

Monday of Memorial Day Weekend: Floor traffic highest since 2006.

Puts industry on a 1.37 to 1.41 million unit month. Retail up 19 percent.

Monday of Memorial Day weekend best closing ratio since 2006.Nationally, 38 percent. Some markets as high as 45 percent.Sunday: Approval rates over the Memorial Day weekend are running 9 percent ahead of last year overall. Sub-Prime up 15 percent.

Pent-Up Demand being drawn down dramatically. Those who put off a purchase have spent the past 15 days sifting through their model options. Average sticker price over the Memorial Day weekend thus far: $36,071 vs. year ago’s $34,196.

DynaMedia of America Advertising & Marketing firm constantly strives to find new research for their clients. Automotive research numbers.

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Check out some of DynaMedia’s TV & Radio Automotive Production by clicking here: Automotive Creative!

Source: CNW Marketing Research, Inc. (CNWMR) ABC Projection, in part using CNW Research data.